Content marketing is heading for exciting new territory in 2016. A new survey finds that 64% of PR and marketing pros will increase content marketing efforts in 2016. Content expert and author Ann Handley predicts that content marketing will truly “grow up” in 2016, as content strategists tell “bigger stories with a braver focus and a bolder voice.”

Content made headlines in 2015 for greater adoption and better results. This year, 70% of B2B marketers created more content than they did a year ago, and in our own 2015 State of Marketing research, we discovered that 31% of marketers were using content marketing and 32% planned to pilot it sometime during the year.

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